What is SEO?

If you have thought about or already begun your marketing journey for your business, there’s no doubt you’ve probably heard the term SEO. While it may sound scary, there are only good things to say about it.

Let’s start with the basics, SEO stands for “search engine optimization.” A.K.A, the thing that brings your business to people’s attention. SEO is a strategic set of practices designed to improve the appearance and positioning of your web pages in organic search results. Organic search is the most prominent way for people to discover and access your content, which makes your SEO strategy essential for improving the quality and quantity of traffic to your website.

Now that you know what SEO is, here’s why it’s important.

1. Quality of organic traffic

When you have high-quality traffic, it helps ensure that only visitors who are genuinely interested in your products, information, or services are finding and going to your site.

2. Quantity of organic traffic

Just as important as it is to have the right people coming to your site, it’s important to keep people and new people coming to your site as well. Users are more prone to click on search results that appear near the top of the SERP, (the unpaid listings on a search engine results page.) which is why it’s important to use your SEO strategy to get you as high on that list as you can.

If you have more questions about SEO or how to implement it on your website, we are here to help! Contact us here so we can get started.