First Look
Home Loans

A family-owned mortgage broker in Fleming Island, Florida, with a custom-coded website built for Google and AI search.

on Google Maps for “mortgage broker fleming island”

147

home-buyer articles in the resource library

3-in-1

mortgage calculator built into the site

5.0

Google rating across 161 reviews

The Challenge

An outdated site.
Leads going quiet.

First Look's old website looked dated and wasn't bringing in online leads, even though the team has deep local lending expertise.

What We Did

A site built
to teach and rank

A custom-coded site with a built-in calculator, 147 home-buyer articles and local pages across Northeast Florida, built for Google and AI search.

Website
SEO / AI Search

Built-in tool

Mortgage math,
built in

Buyers can estimate a monthly payment, check what they can afford, or compare renting with buying, right on the site. Taxes, insurance and PMI are broken out line by line, and the results are illustrative estimates that lead into a real conversation with a loan advisor.

See it live

First Look Home Loans mortgage calculator showing an estimated monthly payment with principal and interest, property tax, insurance and PMI broken out, using illustrative inputs

Verified Google review

Our website was outdated and lacking a modern feel. From top to bottom, the new website looks great and is specifically designed to generate more traffic with deliberate SEO and GEO optimization.

Austin W., First Look Home Loans

See for yourself