Moxi Marketing

Screen Enclosure Marketing

Homeowners searching,
ready to build

Screen enclosures are a considered purchase — homeowners research before they call. We make sure your work shows up in that research, and that the site they land on makes the case for you.

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It's a Considered Purchase — Show Your Work

A screen enclosure is a visible investment homeowners research and compare before committing. Moxi builds a portfolio-forward site that shows off your craftsmanship, so homeowners weighing the decision choose you over a competitor with a weaker online presence.

Reach Homeowners While They're Still Deciding

Most people considering an enclosure spend weeks researching before they request a quote. We keep you visible in search and running targeted ads throughout that window, so you're the name they remember when they're ready to buy.

Every Lead Tracked to the Dollar

You'll always know which inquiries came from Google Ads, which from organic search, and what each booked project cost to acquire. No guessing where your budget goes — every lead is measured, reported, and tied back to revenue.

We Speak Home Services, Not Generic Marketing

We work with screen enclosure, roofing, HVAC, and plumbing companies every day. That means we already understand your project values, your sales cycle, and what a qualified lead is worth — so you're not paying us to learn your business.

The short answer

How to market a
screen enclosure company

The best marketing for a screen enclosure company keeps you in front of homeowners during the weeks they spend researching, then makes asking for an estimate easy. For most companies that means Google Ads sent to a focused estimate page, a strong Google Business Profile with steady reviews, and SEO and AI search work for the pool cage, lanai and rescreen searches in the towns you serve.

New enclosures and rescreens are different jobs with different buyers. We market both, on separate pages, so each search lands on the right answer.

Channel by channel

What works for
screen enclosure marketing

Each channel does a different job. Here is how they stack up for an enclosure company, in plain terms.

Local Services Ads

Depends on your market

Where Google offers Local Services Ads for your category and area, they sit at the top of the page and you pay per lead instead of per click. Availability varies by market, so we check what Google allows for your business before planning around it.

Google Ads

Usually where to start

Search ads let you pick the exact jobs and towns you want: new pool cages, lanai enclosures, rescreens. We send every click to one focused page built to book an estimate, not your homepage. Screen'D In runs it that way and averages $78 per lead from Google Ads over 90 days.

SEO

Where buyers do research

Homeowners compare companies for weeks, and much of that comparing happens in the map pack and organic results. A real page for each service and each town you work in gives Google something to rank. In September 2026 checks, Screen'D In was the #1 local contractor on Google for "screen enclosure st johns fl" and #1 for "rescreen pool cage jacksonville".

AI search

Answers that get quoted

Some homeowners now ask ChatGPT or Google's AI Overviews what a pool enclosure costs, how long screen lasts, or who to call locally. Clear answers on your site, plus accurate business facts everywhere you are listed, give those tools something to quote. In those same checks, Google's AI Overview cited Screen'D In's site for both searches.

The website

What your
enclosure website
needs to do

Your site has to show the work, answer the questions homeowners have while they compare, and make the estimate request simple. Here is what that takes.

  • A gallery of finished jobs

    Pool cages, lanais and front entries, photographed in real yards. Homeowners want to see what theirs could look like before they call.

  • Separate pages for each service

    New enclosures, rescreening and repairs each get their own page. A homeowner with a torn panel should not land on a page about new builds.

  • A real page for every town you serve

    Each written for that area, not a copy with the town name swapped. Screen'D In's rebuild added real location pages.

  • An estimate request that takes a minute

    Short form, tap-to-call phone number, and a clear note on what happens next. Long forms lose people who are still deciding.

  • Reviews and credentials up front

    Your Google rating, licenses and insurance where a careful buyer looks first. Screen'D In shows a 4.9 rating across 136 reviews.

  • Tracking on every call and form

    So you know which channel booked which project, and stop paying for the ones that don't.

Results

What this
looks like for
real clients

Screen'D In is the #1 local contractor on Google for "screen enclosure st johns fl" and #1 for "rescreen pool cage jacksonville", with Google Ads averaging $78 per lead over 90 days and a 4.9 rating across 136 reviews.

Screen'D In

Screen Enclosures

#1

local contractor on Google for “screen enclosure st johns fl”

  • #1

    on Google for “rescreen pool cage jacksonville”

  • 4.9

    Google rating across 136 reviews

  • $78

    average cost per lead from Google Ads over 90 days

“In this day and time it's very hard to find a reputable company who does a good job so I cannot say enough about them! From start to finish the communication was excellent. Adam the owner came one day and it was obvious that he takes great pride in his team and cares not only about them but the work they do. I highly recommend them!!!!”
Theresa J., Screen'D In customer
Read case study: Screen'D In

Screen enclosure
questions, answered

What enclosure companies ask us before they spend on marketing.

Start your project

Run Google Ads to a focused estimate page and build a site with a page for each service and town you cover. Back it with a complete Google Business Profile and a steady flow of reviews. Screen'D In sends its Google Ads clicks to one focused landing page and averages $78 per lead from Google Ads over 90 days.

Yes. They are different searches from different homeowners, and each needs its own page and its own ads. A rescreen buyer often wants a fast answer, while a new-build buyer is comparing designs and companies. Keeping them apart helps both rank and convert.

It depends on how Google categorizes your business in your market. Where Local Services Ads are offered for your category and area, they can be worth testing alongside search ads. We check availability first and build the plan around what Google actually allows.

Expect months, not weeks. Map rankings can move sooner with a complete Google Business Profile and steady reviews. Service and town pages build slowly and keep paying once they land, so we run SEO alongside ads, not in place of them. We never guarantee a ranking.

Google Ads and Local Services Ads management is $750 a month plus a one-time $1,000 setup, and your ad spend is billed by Google directly. AI search work is part of our Max plan at $1,000 a month plus a $1,000 setup. There are no long-term contracts, only thirty days' notice.

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Ready to grow your revenue?

Tell us about your business and we'll map out the marketing and AI systems to grow it.

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