Pest control lives on retention. We drive the searches that turn into service agreements, and build the follow-up that keeps them renewing year after year.
A one-time treatment is fine, but recurring service contracts are what build a pest control business. Moxi markets your ongoing plans — not just one-off calls — so you attract homeowners who sign up for regular service and stay with you season after season.
Homeowners search for pest control the moment they see a problem, and whoever they find first usually wins. We keep you ranking and running ads year-round so you're the name they call the instant they spot ants, roaches, or termites.
You'll always know which calls came from Google Ads, which from organic search, and what each booked job cost to acquire. No guessing where your budget goes — every lead is measured, reported, and tied back to revenue.
We work with pest control, HVAC, plumbing, and roofing companies every day. That means we already understand recurring revenue, your seasonality, and what a customer is worth over time — so you're not paying us to learn your business.
The best marketing for a pest control company gets you found at the top of Google when someone needs help today, then turns that first treatment into a recurring service plan. For most companies that means Local Services Ads and a strong Google Business Profile first, Google Ads around them, and a fast website with SEO and AI search work so you keep showing up without paying for every click.
Pest calls are urgent and local. People call whoever looks trusted and answers first, and the ones who stay on a plan are where the profit is. We build for both.
Each channel does a different job. Here is how they compare for a pest control company, in plain terms.
Local Services Ads sit at the very top of Google, carry a Google verification badge, and charge per lead instead of per click. Pest control companies can run them, and reviews plus how fast you answer shape how often you show up. Gray Pest Control runs them together with Google Ads, and the two brought in 100+ leads every month from March to August 2026.
Search ads let you pick the services and towns you want: termite inspections, mosquito plans, rodent work, the neighborhoods with the best routes. They send people to your own landing page, so you can sell a plan, not just a visit. Measured on real calls, Gray's combined mix averages $68 per qualified lead.
Ranking in the map pack and organic results for searches like "pest control near me" or "termite treatment" brings in calls without a cost per click. It takes months and it compounds. Steady reviews do a lot of the work, which is why Gray Pest Control's 4.9 rating across 759 reviews is part of the plan, not an afterthought.
Some homeowners now ask ChatGPT or Google's AI Overviews what a bug is, whether it's a termite, and who to call. Clear answers on your site and accurate business facts everywhere you're listed give those tools something to quote. Nobody can promise a mention, but the groundwork is the same work that helps your SEO.
Your website has two jobs: get a worried homeowner to call today, and give them a reason to sign up for ongoing service instead of a single visit.
Most pest searches happen on a phone, often with the problem in plain view. A tap-to-call button on every screen wins that call.
Say what a plan covers, how often you come out, and what happens if pests come back between visits. That is where recurring revenue starts.
Termites, ants, roaches, rodents, mosquitoes. Each page answers what the homeowner is seeing and what you do about it.
Show your state license and your Google rating where people look first. Keep the copy within your state's pesticide advertising rules.
Written for each area, not a copy with the town name swapped. Only towns you actually service.
So you can see which ads and pages bring in calls, and cut spend on the ones that don't.
Moxi's marketing for Gray Pest Control brought in 1,017 leads in six months, more than 100 every month, at an average of $68 per qualified lead.
100+
leads every month, March to August 2026
$68
average cost per qualified lead
1,017
leads in six months
4.9
Google rating across 759 reviews
“Working with Moxi Marketing has been a true partnership. From day one, Joel made it clear we weren't just another client or account number. He takes the time to listen, understands our business, and makes thoughtful recommendations that have made a real difference for us.”
What pest control owners ask us before they spend on marketing.
Start where homeowners search with a problem in front of them: Local Services Ads and your Google Business Profile, backed by steady reviews. Add Google Ads for the services and towns you want most, and a website that makes calling easy. Gray Pest Control runs that mix and brought in 1,017 leads in six months.
For most pest control companies, yes. You pay per lead instead of per click, the ads sit at the top of Google, and pest control is an eligible category. Your reviews and how quickly you answer affect how often you show up, so we watch both.
Make the plan the offer. Put your service plans on every landing page, explain what each one covers in plain terms, and follow up after a one-time treatment to offer one. A customer on a plan pays you every visit instead of once.
Expect months, not weeks, in a competitive market. Map rankings can move sooner with a complete Google Business Profile and steady reviews. We run SEO alongside ads so the phone rings while it builds, and we never promise a ranking.
Google Ads and Local Services Ads management starts at $750 a month plus a one-time $1,000 setup, and Google bills your ad spend directly. AI search work is part of our Max plan at $1,000 a month plus a $1,000 setup. There are no long-term contracts, only thirty days' notice.
Tell us about your business and we'll map out the marketing and AI systems to grow it.