Buyers and agents search for an inspector the moment a contract goes under. We make sure yours is the name they find — ranked in local search, visible on the map, and easy to book. No missed calls, no lost referrals.
Much of your work comes through agents, but agents and buyers alike check you out online before they refer or book. Moxi builds a professional, trust-signaling presence so that when someone looks you up, what they find makes them confident recommending you.
Once a home's under contract, buyers need an inspection quickly, and they book whoever they find first. We keep you ranking and easy to reach so the buyer on a tight closing timeline schedules with you instead of a competitor.
You'll always know which inquiries came from Google Ads, which from organic search, and what each booked inspection cost to acquire. No guessing where your budget goes — every lead is measured, reported, and tied back to revenue.
We work with home inspection, HVAC, plumbing, and roofing companies every day. That means we already understand your referral dynamics, your scheduling, and what a booked inspection is worth — so you're not paying us to learn your business.
The best marketing for a home inspection company puts you in front of buyers and agents the moment a home goes under contract, then makes booking easy. For most inspectors that means Local Services Ads and a strong Google Business Profile first, a fast website built to book, and SEO and AI search work so you keep showing up without paying for every click.
Inspection is a timing business. Buyers have a short window, agents refer whoever is reliable, and both look you up before they call. We build around that window: easy to find, the safe choice, easy to book.
Each channel does a different job. Here is how they stack up for an inspection company, in plain terms.
Local Services Ads sit above everything else on Google, carry a Google verification badge, and you pay per lead instead of per click. Home inspectors can run them, and your reviews carry real weight in how often you show up. Super Inspector's program is anchored on Local Services Ads tied to their best-reviewed profile.
Search ads give you control Local Services Ads don't: specific add-ons like radon, mold or sewer scope inspections, the exact cities you want, and your own landing page. They work best as a second layer once LSA is running. Super Inspector's mix of LSA plus a PPC layer averages 449 leads a month at $65 per qualified lead.
Ranking in the map pack and the organic results for searches like "home inspector near me" brings in calls you don't pay for per click. It takes months, and it compounds. Trident Inspection Group ranks in the top 3 on Google Maps for "home inspector anaheim" on a site with a real page for every city they serve.
Some first-time buyers now ask ChatGPT or Google's AI Overviews what an inspection covers and who to hire. Clear answers to those questions on your site, plus accurate business facts everywhere you're listed, give AI tools something to quote. It's early, which makes it cheap to get ahead.
Your website has two jobs: convince a nervous buyer or a busy agent that you're the safe choice, and make booking take a minute instead of a round of phone tag. Here's what that takes.
Buyers on a deadline book whoever is easiest. Trident's homepage has an instant quote tool that prices the inspection on the spot.
Say what a standard inspection covers, what the add-ons are, and how fast the report comes back. Vague pages send buyers to the next result.
Each one written for that market, not a copy with the city name swapped. Trident has 27 of them.
Licenses, certifications, a sample report and your reviews, right where an agent looks before they refer you.
Most buyers find you on their phone, often standing in the house. A slow site loses the booking.
So you know which channel booked which inspection, and stop paying for the ones that don't.
Moxi's marketing for home inspectors has produced an average of 449 leads a month at $65 per qualified lead for Super Inspector, and a top 3 Google Maps ranking in Anaheim for Trident Inspection Group.
250%
more transactions in the Houston market
449
average leads per month
$65
average cost per qualified lead
90%
top-of-page impression rate on Google
“We saw a 250% increase in number of transactions in a market we were struggling in after Moxi implemented their program. We couldn't be happier.”
Top 3
on Google Maps for “home inspector anaheim”
5.0
Google rating across 751 reviews
180+
pages built for Google and AI search
27
city pages, each written for its own market
“Jeff was a great inspector for our home inspection. As first time home buyers it was wonderful having someone so thorough and knowledgeable who took the time to explain everything.”
What inspectors ask us before they spend a dollar on marketing.
Start where buyers search with intent: Local Services Ads and your Google Business Profile, backed by a steady flow of reviews. Then add a website that makes booking fast, and a Google Ads layer for the services and cities LSA doesn't cover. Super Inspector runs that mix and averages 449 leads a month.
Both, and the same work reaches both. Agents look you up before they refer you, and buyers check you out before they book. Credentials, a sample report and strong reviews win both.
For most inspection companies, yes. You pay per lead instead of per click, the ads sit at the top of Google, and home inspectors can run them. How often you show up depends heavily on your reviews and how fast you answer, so we manage both.
Expect months, not weeks, in a competitive market. Map rankings can move sooner with a complete Google Business Profile and steady reviews. City-page rankings build slowly and keep paying once they land, so we run SEO alongside ads, not in place of them.
Google Ads and Local Services Ads management starts at $750 a month plus a one-time $1,000 setup, and your ad spend is billed by Google directly. Website and SEO pricing is on our pricing page. There are no long-term contracts, only thirty days' notice.
Tell us about your business and we'll map out the marketing and AI systems to grow it.